When we deal with SEO, PPC, and virtually any other form of Internet marketing we refer to average users but what exactly is an average user and is there even such a thing? According to statistics from Internetworldstats.com there is.

The Nationality Of The Average User

In 2009, just over 42% of the world’s Internet users were from Asia with Europe in 2nd place with nearly a quarter. North America only managed third place with just under 15% of everybody that logged on.

However, while they may have lacked in overall numbers they did make up for in penetration. Over three quarters of North American residents (76.2%) had access to the Internet while Australia had the second highest penetration rate with 60.8%. Europe was 3rd with 53%.

UK Leading The European Pack?

In terms of European users, there were 54.2 million Germans logged on in September 2009 and in the UK we placed 2nd with 46.7 million users. Russia and France were third and fourth respectively. In terms of the percentage of the population with Internet access, the UK actually falls some way down the list despite impressive penetration figures of 76.4%. Iceland with 93.2% and Sweden with 89.2% respectively topped the pile.

UK Internet Access

According to the Office for National Statistics, 18.3 million households in the UK had access to the Internet in 2009 and 63% of all households or 90% of those with an Internet connection had a broadband connection, an increase from 56% in 2008.

E-Commerce Usage In The UK

According to the statistics, approximately 2/3 of regular UK Internet users had made a purchase online and of these people 83£ had made an online purchase within 3 months of being interviewed.

Underlining The Importance Of Your Own Business Website

With these figures in mind, it’s little surprise then that over 7 out of 10 businesses are believed to have their own little corner of the web.