Web Forensics is a unique online tool which was created to provide businesses with significantly increased return on their online activity, by offering transparency on exactly who has been visiting their website.

While many website visitors will make an enquiry, a large percentage will visit the website but not make contact. Until now these valuable prospects would be completely lost. With Web Forensics, you can now have a complete picture of who has been on your website and can create a profitable new revenue stream from this high value data

Web Forensics is an advanced digital tool that can greatly increase the level of return generated from business to business websites.

Web Forensics sits invisibly on a website, and rather than just counting visitor numbers it can;

• Identify the actual names of businesses that have visited the site
• Identify the specific office location the visit came from (Not just head office or server location – and this is on a global basis)
• A contact telephone number for that office
• The business website address
• Their journey to and on the site (Keywords used / search engine used / pages visited and time on the site.

As you can probably quickly see this provides a much greater level of intelligence on companies that have been driven to a website than has previously been possible, and the information can be used to;

• Generate Hot Sales Leads – visitors that did not enquire can be followed up whilst they are in the market and converted to business
• Generate Highly effective information on specific businesses that have been driven to the site by marketing campaigns
• Identify cross and up sell opportunities with existing clients are they looking for another product or service in the same market?)
• Tracking of pipeline and lapsed clients on the site for highly effective follow up
• Allow for further optimisation of the site and targeting of Pay per Click campaigns for instance.

Please contact us for your online demonstration of Web Forensics.