Our new client Thompson & Richardson have been awarded 4 free mini sites as part of our referral scheme.

The sites live are:

Pensions Lincoln

Investment Lincoln

Mortgages Lincoln

Finance Lincoln

Trade Generator has extended our sincere gratitude to Thompson & Richardson who have referred our web design services to other parties. This is our way of extending our thanks to T&R for sending new clients our way. We recognise that “word of mouth” recommendations are one of the highest compliments a company can receive.

When you recommend our services to a prospective client and your recommendation results in a new or redesigned website, we will provide you, the referrer, with a website or mini-net of websites of your own.

For more details on our referral scheme please contact us.

Web Forensics is a unique online tool which was created to provide businesses with significantly increased return on their online activity, by offering transparency on exactly who has been visiting their website.

While many website visitors will make an enquiry, a large percentage will visit the website but not make contact. Until now these valuable prospects would be completely lost. With Web Forensics, you can now have a complete picture of who has been on your website and can create a profitable new revenue stream from this high value data

Web Forensics is an advanced digital tool that can greatly increase the level of return generated from business to business websites.

Web Forensics sits invisibly on a website, and rather than just counting visitor numbers it can;

• Identify the actual names of businesses that have visited the site
• Identify the specific office location the visit came from (Not just head office or server location – and this is on a global basis)
• A contact telephone number for that office
• The business website address
• Their journey to and on the site (Keywords used / search engine used / pages visited and time on the site.

As you can probably quickly see this provides a much greater level of intelligence on companies that have been driven to a website than has previously been possible, and the information can be used to;

• Generate Hot Sales Leads – visitors that did not enquire can be followed up whilst they are in the market and converted to business
• Generate Highly effective information on specific businesses that have been driven to the site by marketing campaigns
• Identify cross and up sell opportunities with existing clients are they looking for another product or service in the same market?)
• Tracking of pipeline and lapsed clients on the site for highly effective follow up
• Allow for further optimisation of the site and targeting of Pay per Click campaigns for instance.

Please contact us for your online demonstration of Web Forensics.

Good website content writing means providing relevant content for your website. This means knowing what information your visitors are looking for and providing that information. As well as providing this information, a web content writer should also include your major selling points, and persuade visitors to navigate to and complete your Call To Action.

Our client Fire Sprinkler Solutions came asked use to write 10 articles focused on their business. We have just uploaded the articles to their main website and distributed each one to 3 of the top article directories. You can view the articles here:

3 Types of Fire Sprinklers

5 Reasons A Residential Sprinkler System Should Be Installed

8 Different Types Of Fire Sprinkler Heads

A Typical Residential Fire Sprinkler Setup

Fire Safety Tips For The Home

Fire Sprinkler System FAQs

How Fire Sprinkler Systems Protect Your Family

How Fire Sprinkler Systems Save Lives

Industrial Fire Sprinkler Systems

What Is A Domestic Sprinkler System?

To discuss your content needs or to request a no obligation quote for content for your site, please contact us today.

About the Window Centre

The Window Centre has been an established family business for many years. As a family business, they have traditional family values.

The Window Centre strive to make sure that all customers can expect a great customer experience with highly skilled craftsmanship, exciting innovations and a excellent value for money.

Whether it is windows, doors, a conservatory or roofline products that you require, The Window & Conservatory Centre have them all. All orders are designed and made to measure ensuring that the finished product will be the perfect addition to the home providing years of pleasure and satisfaction.

What we did

The Window Centre wanted to expand their online real estate so they could reach more people and gain more enquiries. We built 11 mini websites all targeting a different service or area. Our in house copywriters wrote all the content for each site.

We are happy to welcome them on board and we will be monitoring their success.

Site 1 Keyword: Conservatories Birmingham	Site 2 Keyword: Conservatories Coventry	Site 3 Keyword: Conservatories Dudley	Site 4 Keyword: Conservatories Solihull
Site 5 Keyword: Doors Birmingham	Site 6 Keyword: Double Glazing Birmingham	Site 7 Keyword: Double Glazing Coventry	Site 8 Keyword: Double Glazing Solihull
Site 9 Keyword: Replacement Windows Birmingham	Site 10 Keyword: Windows Birmingham	Site 11 Keyword: Windows Solihull

Do you own a business?

We can replicate this project for almost any business, so if you own a business and want a cost effective way of generating more enquiries give Trade Generator a call today on 0115 9649 211.

Our new client Fire Sprinkler Solutions supply and install fire sprinkler systems to homes and commercial properties around the UK.

When you use Fire Sprinkler Solutions for your fire sprinkler systems you know that you will be dealing with competent professionals who have specific systems in place to deal with you as a customer precisely and accurately throughout your project from initial enquiry through to certification at completion.

Our task is to promote and optimise 10 mini sites from April 2010. We have just launched 5 new websites and we are looking forward to working with them for many months to come.

If you are looking for a fire sprinkler company then you have a few options:

Domestic Fire Sprinklers – fire sprinklers for homes, particularly those with loft conversions.

Commercial Fire Sprinkler – fire sprinklers for industrial and retail properties including hotels, warehouses and shop units

Residential Fire Sprinklers - fire sprinklers for buildings with multiple occupants such as care homes, student accommodation, B&B’s, small hotels.

About Basfords Limited

As a leading manufacturer and installer of double glazing products, Basfords Limited is able to call on more than 25 years experience in the industry. Throughout that time they have provided top quality double glazing products to commercial and residential customers. They have built a strong reputation by delivering quality products and services, honest advice, and a friendly and personalised service.

Basfords Limited is dedicated to helping homeowners and families in our local area. Not only do they provide double glazing products but they have also set up two golf academies in local schools and even helped pay for the building of an outdoor cricket centre for one lucky school through the Basfords Sport in the Community grant scheme.

What we did for Basfords Limited

The concept is simple – Basfords Limited want to target a local audience interested in double glazing, conservatories and doors. We designed and developed 12 mini websites each targeting a different keyword. Every site is unique and all content is written by our in house team.

Site 1 Keyword: Double Glazing Nottingham	Site 2 Keyword: Double Glazing Derby	Site 3 Keyword: Double Glazing Leicester	Site 4 Keyword: Double Glazing Mansfield
Site 5 Keyword: Conservatories Nottingham	Site 6 Keyword: Conservatories Derby	Site 7 Keyword: Conservatories Leicester	Site 8 Keyword: Conservatories Mansfield
Site 9 Keyword: Bi Folding Doors Nottingham	Site 10 Keyword: Composite Doors Nottingham	Site 11 Keyword: Replacement Windows Nottingham	Site 12 Keyword: Sash Windows Nottingham

Do you own a business?

We can replicate this project for almost any business, so if you own a business and want a cost effective way of generating more enquiries give Trade Generator a call today on 0115 9649 211.

Whether you’re new to the online business world or are looking for more ways to improve your traffic levels and profit figures, search engine traffic should be considered a vital part of your company’s marketing mix.

While it can take several months to really enjoy the benefits of good, ethical SEO, once search visitors start rolling in they will cost you considerably less than visitors generated through other online marketing techniques and they are laser targeted according to your most important keywords.

Choosing Keywords

Keywords are one of the first factors to consider in an SEO campaign and they will continue to play an important part throughout the SEO process. A keyword is a word which a search engine user uses in order to search for a specific topic.

Once the user conducts the search, they are then presented with a list of relevant web pages ranked according to relevance as determined by the search engine’s algorithms.

Hitting The Top

If one of your web pages appears at the top of search results for keywords that are relevant to the product you sell or service you offer then you will start to see targeted visitors.

Targeted visitors are highly sought after because they arrive on a web page more inclined to make a purchase, click a link, or otherwise take the desired action. In contrast, visitors that arrive through generic advertising that are not targeted are considerably more likely to exist your site and move on.

Including SEO In Your Marketing Mix

Competitive keywords can take considerable time to rank highly for. However, they can also generate thousands or even tens of thousands of searches in a week or even a day. In the meantime, it is possible to rank highly for less competitive but still very popular keywords and benefit from the additional trust your website will be gaining in the meantime.

When we deal with SEO, PPC, and virtually any other form of Internet marketing we refer to average users but what exactly is an average user and is there even such a thing? According to statistics from Internetworldstats.com there is.

The Nationality Of The Average User

In 2009, just over 42% of the world’s Internet users were from Asia with Europe in 2nd place with nearly a quarter. North America only managed third place with just under 15% of everybody that logged on.

However, while they may have lacked in overall numbers they did make up for in penetration. Over three quarters of North American residents (76.2%) had access to the Internet while Australia had the second highest penetration rate with 60.8%. Europe was 3rd with 53%.

UK Leading The European Pack?

In terms of European users, there were 54.2 million Germans logged on in September 2009 and in the UK we placed 2nd with 46.7 million users. Russia and France were third and fourth respectively. In terms of the percentage of the population with Internet access, the UK actually falls some way down the list despite impressive penetration figures of 76.4%. Iceland with 93.2% and Sweden with 89.2% respectively topped the pile.

UK Internet Access

According to the Office for National Statistics, 18.3 million households in the UK had access to the Internet in 2009 and 63% of all households or 90% of those with an Internet connection had a broadband connection, an increase from 56% in 2008.

E-Commerce Usage In The UK

According to the statistics, approximately 2/3 of regular UK Internet users had made a purchase online and of these people 83£ had made an online purchase within 3 months of being interviewed.

Underlining The Importance Of Your Own Business Website

With these figures in mind, it’s little surprise then that over 7 out of 10 businesses are believed to have their own little corner of the web.